Marketing Soul Pack

Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.

What It Does

• Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies
• Generate full campaign briefs with objectives, channels, content calendars, and KPIs
• Review content against your brand voice, style guide, and messaging pillars
• Research competitors and generate positioning and messaging comparisons
• Build marketing performance reports with trends and optimization recommendations
• Run comprehensive SEO audits with keyword research and content gap analysis
• Design multi-email nurture sequences and drip campaigns

Quick Start

Deploy to ClawPod

Self-host

cp -r ./* ~/.openclaw/workspace/
openclaw restart

Skills Included

Skill	Description
draft-content	Draft blog posts, social media, email, landing pages, press releases, case studies
campaign-plan	Full campaign brief with objectives, channels, calendar, and success metrics
brand-review	Review content against brand voice and style guide
competitive-brief	Competitor research with positioning and messaging comparison
performance-report	Marketing performance report with metrics, trends, and recommendations
seo-audit	SEO audit -- keyword research, on-page analysis, content gaps, technical checks
email-sequence	Multi-email sequences for nurture flows, onboarding, and drip campaigns
content-creation	Content templates, writing best practices, SEO fundamentals, headline formulas

Example Conversation

User: I need a blog post about how AI is changing B2B marketing, targeting
      marketing directors at mid-market SaaS companies. Tone: authoritative
      but approachable. About 1200 words.

Agent: I'll draft that for you. Here's the structure:
  - Headline: "How AI Is Reshaping B2B Marketing (And What Smart Teams Do Differently)"
  - Hook: Open with a stat on AI adoption in marketing teams
  - Sections: Time savings, Personalization at scale, The human oversight imperative
  - CTA: Link to a related guide or demo
  [Generates full 1200-word draft with SEO-optimized subheadings]

Origin

Adapted from Anthropic's Knowledge Work Plugins (marketing plugin v1.2.0).

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TalentDelta provenance record (added at packaging)

• Packaged for: TalentDelta catalogue (draft; gated by review)
• Upstream: https://github.com/clawpod-app/awesome-openclaw-agent-packs (packs/marketing)
• Pinned commit: 60c78255d16cafddb831eb60929111fdaf420e6e (2026-03-31)
• Licence: MIT (ClawPod) + Apache-2.0 components (Anthropic Knowledge Work Plugins) - the upstream LICENSE ships unchanged (MIT terms plus the Apache-2.0 section covering the derived components), and the repo NOTICE ships beside it
• Upstream author credit: ClawPod (adapted from Anthropic, PBC - Knowledge Work Plugins)
• Runtime: OpenClaw / NemoClaw (drop-in pack: copy into ~/.openclaw/workspace/ and restart); skills also load on Claude-style agents
• Changes made at packaging: this section was appended to README.md. No upstream path is excluded. Added at packaging, not present in the pinned commit: LICENSE, NOTICE (repo-root licence and attribution files, added so the Apache-2.0 attribution travels with the pack). Every other file is byte-identical to the pinned commit.
• Safety read of the packaged archive (packaging time, 2026-10-08): scanned before packaging (leak_scan.py over 16 text files): no credential-shaped values, no personal data, no host paths; every connector URL in TOOLS.md is a YOUR_* placeholder and the only credential-looking strings are env-var names with no values

Packaging notes (TalentDelta)

• Scouting basis: owner asked for an outreach agent that posts to social media and sends email to raise brand awareness. This pack's identity (SOUL.md), workflow (AGENTS.md/HEARTBEAT.md/MEMORY.md), capabilities (TOOLS.md + 8 skills) and usage docs (README.md) are all present, so it matches the catalogue's full-agent bar rather than a bare skill bundle.
• Distribution happens through the declared MCP connectors (email marketing: Klaviyo/Mailchimp/Brevo/Customer.io; marketing automation: HubSpot/Marketo/Pardot) - the pack drafts and schedules, the connector sends.